> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sable.salon/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns, memberships, loyalty, reviews, and surveys

> Fill slow weeks, build recurring revenue with memberships, reward regulars, and keep your reputation earning for you.

**Marketing** in the sidebar is the growth side of Sable: one workspace for
campaigns, automated follow-ups, membership plans, a loyalty program,
reviews, and surveys. None of it requires a marketing degree; all of it
runs on the client data you already have.

## Campaigns

A campaign is one message to a chosen audience by email or text: the spring
color promo, the "we have openings this week" nudge.

1. Name it and pick the channel. Email campaigns need a subject line, and
   **AI copy** can draft the message for you to edit.
2. Choose the audience. Filter by things like last visit date, lapsed
   clients, or minimum spend, then **preview audience** to see exactly who
   qualifies before anything sends.
3. **Create draft**, then **Send** when you're sure. Campaigns respect
   opt-ins: text campaigns go only to clients who checked the marketing
   box, as covered in
   [SMS consent and conversations](/guides/messaging/sms-consent-and-conversations).

Afterward, the campaign's delivery stats live right where you sent it.

## Drips

Drips are sequences that run themselves off a trigger: a post-visit
nurture that checks in after the appointment, a win-back that fires when
someone lapses. Build a sequence from email and SMS steps, activate it,
and pause it any time; enrolled clients resume when you do.

## Memberships

Memberships turn your best clients into predictable monthly revenue: the
Color Club, the monthly gloss plan, whatever fits your book.

* **Create plan**: name, monthly or annual price, and the benefits it
  carries (discounts or included perks).
* Clients are billed automatically on a recurring basis; you watch
  **Active Memberships**, membership MRR, and churn from the same screen.
* **Deactivate** a plan to stop new signups; active subscriptions keep
  their current terms, so nobody gets rug-pulled.

Membership billing runs through your connected payments account, so
[payments must be set up](/getting-started/connect-payments) first.

## Loyalty

**Enable loyalty program** and set two numbers: points earned per dollar
spent, and what a point is worth. From there it accrues on its own, and
you can adjust a balance manually when you owe someone points from before
Sable, with the reason kept on record.

## Reviews

Connect your Google Business Profile and your reviews sync into Sable:
average rating, response rate, and each review ready to answer. Respond
from here and the reply posts to Google. The
[review request message](/guides/messaging/reminders-and-confirmations)
feeds this loop by asking happy clients at the right moment.

## Surveys

Post-visit surveys collect a score and comments, so you hear about a
mediocre visit from the survey instead of from a public one-star. Watch
the survey score trend, and read the written comments; that's where the
fixable stuff hides.

## A sane starting stack

Turn everything on at once and you'll be noisy. A proven sequence:

1. Reviews first: connect Google and turn on review requests.
2. One drip: post-visit nurture.
3. Campaigns when you have a reason: openings, seasons, launches.
4. Memberships and loyalty once your regulars are asking to be regulars.

## Related

* [SMS consent and conversations](/guides/messaging/sms-consent-and-conversations)
* [Reminders and confirmations](/guides/messaging/reminders-and-confirmations)
* [Understand your reports](/guides/reports/understand-your-reports)

**Still stuck?** Visit the [Help Center](/help) to submit a support ticket.